Posted: Monday, July 24, 2017 - 186 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]
Category: Fashion

The concept of visual or display merchandising is showcasing your anything in a more visually appealing manner. Instead of using words to describe the product or service, using visual arts to describe is the concept of display merchandising. When this technique is used in retail industry the concept remains the same but objectives change. In domain of retail industry, visual merchandising is the process of showcasing products to buyers in such a manner that can encourage sales. Displaying products in visually appealing manner grabs the attention of buyers wandering around you store and compels them to visit the store. Once they have stepped in your store, your stores inner display should encourage them to buy products. Increasing sales is the primary objective of retail display merchandising but there are many other objectives which are very important for a retail store. Let’s discuss the importance of display merchandising in retail industry in detail:

Products become easily locatable:

It puts a bad shopping impression on your shoppers if they are continuously looking for a particular product in your store and cannot find it after 10-15 minutes walking in your store. But if your interior is well visually merchandised your buyers can easily locate products. If your products are properly displayed in prominent manner it will catch buyer’s attention and will guide them towards it. For example, displaying new design of lawn clothes on a flexible mannequin will instantly grab the sight of buyers because of mannequins eye catching looks.

Positive shopping experience:

Display merchandising not only helps sellers boost their sales but also help buyers in having a more enjoyable and entertaining shopping experience. Display merchandising helps buyers to have a more detailed look into products with help of display windows and in-store display merchandising techniques. Buyers do like this detailed information they get. Also these small things help your store stand out from others in the competition. Better shopping experience will encourage buyers to visit your store again and again.

Explaining New Products:

When you are planning to add a new item to your line of products, there is bit of fear in your mind that your buyers won’t understand what the products is or what its concept is. You can easily get an answer that people do not buy products which seem difficult to them or which they cannot determine its exact use. Some of the buyers may buy to test it out but it is a very limited amount and many would like to save their money for better use of it. With the help of retail visual merchandising techniques you can easily explain your new products to the buyers. A new clothing accessory wore by mannequin can tell buyers how they wear and also how it will compliment their looks.

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