Posted: Wednesday, February 1, 2012 - 4 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]
Category: Entertainment

 

A story of boy meets girl; Tom Hansen, a hopeless romantic, falls desperately in love with Summer Finn, a girl who believes love is nothing more than fairytale. Through a nonlinear timeline, we follow Tom's memories of their 500-day relationship and discover why love is such a painfulmystery.

 

I saw this film the day it released (I waited months in anticipation). When it finally came to theaters, I fell hopelessly in the love with the characters and the story. It stars Joseph Gordon-Levitt and Zooey Deschanel as the dysfunctional couple trying to figure out "what they are." It was directed by Marc Webb and produced by Mason Novick, Jessica Tuchinsky, Mark Waters, Steven J. Wolfe, and Scott G. Hyman.

 

This film did exceedingly well on the festival circuit, receiving a standing ovation at Sundance Film Festival and was the opening film at the Locarno Film Festival in Switzerland.

 

 As for the reviews, it received critical acclaimed, receiving an 87% rating on Rotten Tomatoes along with a "Certified Fresh" seal. Pretty impressive. Those snobby writers for Entertainment Weekly gave it a well-deserved "A" and many others talked about how fantastic this film is... not surprising. Here's a few links to some of the raving reviews.

 

http://www.rottentomatoes.com/m/500_days_of_summer/

 

http://rogerebert.suntimes.com/apps/pbcs.dll/article?AID=/20090715/REVIEWS/907159997

 

If you want to check out the trailer...

 

http://youtu.be/PsD0NpFSADM

 

In order to get this indie film out there, they had to market the film in a unique way. First off, Levitt and Zooey premiered on the debut episode for Microsoft Zune and promoted the film using playful references to the characters Sid and Nancy (watch the trailer to understand). In addition they did (206) Days of Social Marketing, utilizing new media to market their film. The director, Marc Webb, used his prior music video experience to create "The Bank Heist," a music video featuring the star cast.

 

Personally, I think they did an excellent job trying to reach their quirky target audience through these odd marketing approaches. However, I would have tried to shoot for higher goals in the social media world. When the film released, it had a little over 2,000 twitter followers. This is pocket change compared to the tens of thousands most popular films are sporting. In addition, they could have done more with the "500 Days" theme. Make a 500 day-span blog from pre- to post-production, covering all the exciting elements. Since the film includes a musical number, do a 500-person flash mob in the middle of Los Angeles (where the film is set). So many creative ideas could have been employed, but regardless, the film did extremely well. I applaud the Marc Webb for his outstanding work.

 

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